goproplanstoexpanditsinternationaldistributiontoincludechinathisyear， reducingitsrelianceontheusmarket是afterarecordlaunchforitsnewhero4actioncamerasovertheholidayperiod .今年体育相机制造商的GoPro计划在此之前，该公司假日发布的新型Hero 4运动照相机获得了创纪录的销售业绩。inaninterviewattheconsumerelectronicsshow，Nick Woodman，go pro’schief executive，pictured right， saidhewasalsoenthusiasticaboutthepotentialforemergingtechnologiessuchasdronesandvirtualrealitytodrivemoresalesofitscompact， 当robust cameras .拒绝在消费者电子展(CES )上采访时，GoPro首席执行官尼克伍德曼(Nick Woodman )利用无人机和虚拟现实等新兴技术出售该公司灵活结实的照相机“wehadthebestnewproductintroductionweeverhadinthehistoryofthecompanywithehero4line，“saidmrwoodman .‘weareverypleasedwithows。我们对去年第四季度的表现非常失望。

”。atashowwheregoproson“selfiesticks”were ubiquitous是mrwoodmanwasmobbedbyfansatthecompany’scesstandinthelasvegasconventioncens tarbrandhaskeptitaheadofrivalactioncamerasfromthelikesofsony .在到处展示搭载GoPro产品的“自拍电影篮球”的情况下，伍德曼在拉斯维加斯会展伍德曼对GoPro被称为“明星品牌”的产品的热情很高，所以把索尼等竞争对手公司的运动照相机甩在了后面。“every year [ at ces ] weseedifferentcompanieswithgopro-like offerings表示：“he said .“prettymucheverybodyelseisjustmakinghardware-the 伍德曼说：“hard thing.theyarenotcreatinganexperienceoranend-to-endsolutionlikeweareatgopro .”。

在相当大的意义上，所有其他企业只生产“硬件”——，他们生产冰冷、坚硬的国家的东西。他们并不像我们GoPro那样制作体验和端到端的解决方案。」the silicon valley-basedcompanyisnowworkingtodevelopitseditinganddistributiontoolsforcustomers， whichmrwoodmanhopeswillhelptoincreasethenumberofvideosthataresharedonsocialnetworkssuchasyoutubeandfacebook是providingfreemare 伍德曼希望这样的工具能减少YouTube和Facebook等社交网络共享的视频数量，为品牌提供免费营销。partofgopro’spitchtowallstreetasitpreparedtogopublicsevenmonthsagowasthatitcouldalsousethatcontenttobecomeamediacompanyits elf GoPro在对华尔街不予置评时表示，该公司可能不会利用这些内容使自己成为媒体公司。

whiletherevenuefromadvertisingorlicensingremains“nascent”， mrwoodmansaiddistributiondealswithplatformssuchasmicrosoft throughanewdealannouncedthisweek，LG’s Internet-connectedtvsetswerer GoPro是本周第一次宣布与Xbox达成协议的新协议。“it’sabitlikedisney’smodelwheretheyproduceblockbustermoviestogosellmerchandise，cruises and theme park tickets， “he said .‘it’simportanttore cognisethe similaritiesinthosemodels .’‘Disney (迪斯尼)’的型号，大量生产用于销售商品、航空旅行和主题。However，whiledisneyisagloballyrecognisedbrand， morethanhalfofgopro’ssalescomefromitshomecountryoftheus.withtheglobalconsumerelectronicsmarketforecasttogrowjust1perceer s yeas goproislookingtoexpanditsinternationalfootprint .但是迪斯尼是世界知名品牌，gopro的销售额一半以上来自美国本土。

考虑到预计今年世界家电市场将快速增长1%，GoPro期待着扩大国际业务。“people shouldn’tconfusethepaceofthesuccessdomesticallywithalackofportunityinternationally， “mrwoodmansaid .“it’sjustthatwearebehindfromachanneldevelopmentrelativetotheus . there’ssomuchlow-hanging在美国国内的大热是国际上“我们的国际渠道建设只是领先美国，仅此而已……美国市场上更容易采摘的浆果太多了”。

hesaidthatwaslikelytoincludechinalaterin 2015 .“wehaveseveralindicationsthatwehaveeveryopportunitytosucceedinchina， thatourgo-to-marketstrategyshouldworkoverthere，“he said .”timewilltellbutweareoptimistic .”他响应了，GoPro。他说：“我们有在中国成功的机会，我们的市场转移(go-to-market )战略在那里也有不顺利的迹象。时间并不能说明一切，但我们的态度很悲观。”。

However是， hesaidthatgoprowouldnotrushintotheworld’slargestelectronicsmarket .“one thing that we’velearnedisit’smoreimportation”andinfon onthantojusthurryupandarrive，“he said .”wewouldrathertakeourtimeandintroducethebrroduce“与其匆匆迁移，不如拥有强大的品牌展示高效迁移。withthehallsofcesfilledwithwearabledevices， virtualrealityheadsetsandconsumer-operated drones是mrwoodmanbelievesgoprocanbenefitastheindustrylooksbeyondthesmartphoneforits 伍德曼相信，随着整个行业将目光投向智能手机以外的产品，寻找下一个最重要的增长点，GoPro将不会因此受益。

本文来源：亚博体彩买球-www.surusgeo.com